These investments included logistics, teams, services, programs, and tools like Brand Follow and Stores that allow sellers to connect their brands directly to millions of customers. That’s why Amazon invested more than $18 billion in selling partner success last year. We know sellers have lots of options, and we work hard to make Amazon the best partner to help drive their success.Įvery day, we see our selling partners provide great product selection, low prices, and convenience for customers. Small businesses now have the opportunity to sell to customers through the sites of major retailers, their own sites, and third-party-only marketplaces, and through the top social media and search services.

Our decision kicked off an industry trend that has resulted in small businesses having a range of options when deciding how and where to sell their products. Today, products from small and medium-sized businesses account for more than half of everything sold in our store. But we made a bet that bringing selling partners into our store would not only be a win for customers who want vast product selection, low prices, and fast delivery, but it would also be a win for small businesses that want to reach more customers, increase their revenue and profits, and create good jobs. At the time, big-box retailers had been pushing small businesses out of the retail market. Over 20 years ago, we made the decision to open our store’s virtual shelves to third-party sellers. Dave Clark, CEO Worldwide Consumer, Amazon

Amazon sell account